About Luvra

Our Story

Made for the woman who knows herself.

Luvra was born from a simple frustration: why was it so hard to find nightwear in India that actually felt good? Not just looked good — but felt intentional. Crafted. Worth wearing.

Most lingerie and nightwear available to Indian women was either fast-fashion, poorly made, or imported at prices that made no sense. Nobody was building something beautiful, considered, and accessible — for us.

So we did.

“We believe nightwear should be as intentional as everything else you wear. Your private moments deserve the same quality as your public ones.”

What we stand for

Luvra is built on one belief: the way you feel when nobody is watching matters just as much as how you look when everyone is. We make nightwear for those in-between moments — the ones that are entirely yours.

Every piece is designed with Indian women in mind. Real bodies, real sizes, real lives. We go from S to 2XL because beauty doesn't stop at a number, and neither do we.

01
Fabric First
Liquid satin, stretch lace, silk-touch — chosen to move with you. Every fabric is hand-selected and tested before it makes it into a Luvra piece.
02
Size Inclusive
S through 2XL, always. Every style, every drop. Because the right fit changes everything about how you feel.
03
Quality Checked
Every single order is inspected by hand before it leaves us. If it doesn't feel right to us, it won't feel right to you.
04
Always Discreet
Plain outer packaging, always. What you wear is your business. We just make sure it arrives beautifully.

The Luvra promise

We're a small, independent brand building something we genuinely believe in. Every piece you buy directly supports a team that cares deeply about what we're putting into the world.

If something isn't right, we'll make it right. That's not a policy — it's just who we are.

Thank you for being here.

With love,
The Luvra Team